Pierre Dabagh’s story is the classic American Dream: he moved to New York from Beirut in search of a better life, took a job working in a handbag factory, and went on to start his own handbag business, Pietro. With his son Alex now taking the reigns of the business, it’s become a full family affair, and there’s no better director to capture the touching tale than Henry Lu.

Watch above as the father and son duo discuss how they’ve continued to create handmade pieces in Manhattan and how they have utilized marketing through Google to improve their sales in the digital age. You can see more of Henry’s work here.