Henry Lu, a multiple award winning director, began his career as a producer at Wieden + Kennedy.
Since joining Moxie Pictures, Lu has used his strong storytelling skills and sharp cinematic eye to direct successful campaigns for Google, Nike, ESPN, Skype, and Walmart. Lu also directed his first feature film, RUN TO THE EAST, a documentary about Native American track runners, earning Lu a prestigious Independent Spirit Award. Among his other accomplishments, Lu has also earned a LIA, ANDY, D&AD, Cannes Lion, and One Show award.
Recognized by the Canadian Olympic Committee for his ability to capture compelling performances and story, Lu spent months creating a lauded web series documenting the severe training regimens of athletes preparing for the recent Summer and Winter Olympics. In addition, Lu directed a Super Bowl ad for Pizza Hut, and he won a Webby for one of his powerful short films in a global campaign for Google.
Henry Lu currently resides in New York and Toronto.