Noise Marketing and Moxie Pictures developed and produced a series of webisodes to run across the web to showcase that Sunkist raises the levels of fun to awesome, both in flavor and spirit. Episodes were featured as content of the home pages of Break.com and FunnyOrDie.com as well as living on the website created by Noise (www.sunkistsoda.com) multi-platform campaign included Outdoor (Billboards) in 14 markets, grassroots marketing, a dedicated website, online and mobile ads and social network pages. To date, the campaign has delivered 6mm+ video views across the web.
Sunkist and Noise Marketing
Tim Skousen and Dan Beers