Love or hate the taste of Marmite, there’s no denying that Martin Granger’s spot for the spread was one of the most innovative spots of 2019. Campaign recognized the spot this week with a Thinkbox Award for September/October, going deep on the story behind the spot in the process.

The Thinkboxes recognize exceptional U.K. advertising throughout the year, and are judged by creatives in the marketing and advertising industry.

Congratulations to Martin on the honor! Hear what he had to say about the creative process in the Campaign piece and be sure to check out his reel here.