Great local businesses are what make cities all over the world unique, and Henry & Rel’s latest for Facebook shows off some of San Diego, Sacramento, Columbus, and Nashville’s finest.

The directing duo was at the helm for a series of twelve spots for the social media giant, three from each city, each diving into the culture and creativity behind the cities’ small businesses and reminding you to “keep it local.”

Watch one of spots, titled “Paranormal,” on Sacramento below, and check out Henry & Rel’s reel here.