We are delighted to share that “Your Attention Please,” our campaign for Novartis directed by MJ Delaney, won GOLD at the Clio Health Awards! The spot took home several awards, including Gold for Integrated Campaign, Silver for Creative Strategy, and Bronze for both Creative Effectiveness and Film.

Featured as part of Super Bowl LIX, this spot is a humorous call for breast cancer awareness, encouraging women aged 40 and younger to screen for the disease. Starring survivor Wanda Sykes and awareness advocate Hailee Steinfeld, the ad points out that while we’re paying attention to breasts, we should think about keeping them healthy. Watch the spot below.

Congratulations to the team behind this exciting win, and huge thanks to everyone who made this possible!