FLORENCE NOBLE spent many of her formative years stealing pens from Saatchi & Saatchi Design in London, where her mother held the role of creative director.

Her educational journey took her from schools in Paris to art school in Brighton, all while being nudged towards a career in advertising by her mother. Starting as a junior copywriter, she honed her skills under the guidance of renowned creative directors at TBWA London, TBWA Hunt Lascaris in Johannesburg, and Whybin TBWA in Auckland.

With a lifelong passion for British comedy, Florence decided to pivot away from agency work and delved into the world of film. She took on a multitude of production roles, made some epic sketches, and directed an A list festival short film aptly named Things are Going Really Well. She also acted in an Emmy award winning comedy, became a photographer, ran a hit club night and was fired from several cafes along the way.

NOBLE has since bestowed her visual flair and irreverent sense of humor into numerous successful commercial projects.