On a night known for ads that try to get you to buy, FirstBank went with a different approach for their Super Bowl ad. The spot, which ran locally in Colorado, has one simple message: saving money can be cool.

Martin Granger directed the fun spot out of TDA Boulder, which features the most fashionable people saying things that may seem not-so-glamorous. Models mention a number of cost-saving strategies, like eating leftovers or avoiding the cost of parking, in celebration of these little financial victories.

The spot has been featured in Forbes Bankable, which breaks down the campaigns efforts to make saving money something to be proud of. Check out that interview for some long-term saving tips of your own and be sure to watch the spot above.

See more of Martin’s great work on his reel.