Seeds in lemons are annoying, but the 8 new spots by Moxie Director Rick LeMoine for Wonderful Seedless Lemons are anything but.

This national campaign highlights the small but relentless frustrations of life with lemon seeds – whether it’s fishing them out of drinks, picking them out of dishes, or making every squeeze a hassle. Each of the 8 hilarious spots illustrate how lemon seeds are just as annoying as workplace interruptions, inconsiderate parkers, power plug poachers, taxicab stealers, button pushers, breaches of personal space, and more.

Watch the first of the spots below, and see more of Rick’s work here.