Martin Granger Introduces Mike’s Hard Lemonade Seltzer

Mike’s tapped Martin Granger and a guest appearance from Mike Tyson to introduce their new Hard Lemonade Seltzer to the world.

When Tyson brings the new seltzers to a backyard party, confusion breaks out in each spot over whether the drink belongs to him, or is simply his gift to the guests, leaving the partygoers understandably intimidated.

The campaign, titled “It’s Mike’s,” has already picked up attention around the industry, with features in AdAge, Little Black Book, and Source. Watch one of the spots above, and see more from Martin on his reel.