Two of Yorkshire’s most famous residents, Sean Bean and Dynamo, are put to work in Yorkshire Tea’s new campaign “Where Everything’s Done Proper,” helmed by Moxie’s Martin Granger.

The campaign was shot Yorkshire Tea’s warehouse and offices in Knaresborough, and has already picked up industry buzz, as it was named Ad of the Day on Campaign and was featured in Shots, as well.

Watch “Induction” above, check out “Warehouse” here, and see more from Martin on his reel.