Martin Granger Directs Progressive’s New Ad Featuring LL Cool J

Directed by Martin Granger, Progressive Insurance recently released its latest commercial in the ongoing series with the Dr. Rick character. “Chance Encounter” highlights Progressive’s long-standing theme of young homeowners inevitably transforming into their parents with a special appearance from LL Cool J.

The campaign that’s become a classic blends humor with common life transitions to resonate with a broad audience. Remi Ken, Progressive CMO, underlined this approach, stating that the company’s “goal is that their creative remains relatable and that people can always see themselves in the work from Progressive. The nostalgia and subtle connection to hip hop adds a new layer to the insight behind the Dr. Rick campaign.”

Watch as Dr. Rick attempts to guide another young homeowner away from embarrassing parent-like behavior.