Tostitos tapped Martin Granger to celebrate the launch of their Habanero chip with the always hilarious Dan Levy and Kate McKinnon starring in two spots, “Not a Word” and “One Upper.”
“Not a Word” captures the awkward moment of watching someone spill salsa on their shirt mid-dip, while “One Upper” features McKinnon and Levy going back and forth with their best depictions of the new Habanero chip’s spice profile.
In an interview with Forbes, Levy commented on the experience of shooting the ads, saying “To get to spend an afternoon eating them with her was great and also, you know, the spot is so…. I feel like our personalities were able to shine through which I think is rare in the ad space.”
The campaign has already picked up buzz around the industry, with features in AdWeek, AdAge, Muse by Clio, and more.
Watch “One Upper” above, and see more of Martin’s best on his reel.