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Martin Granger Directs a Star-Studded Big Game Campaign

Outdoor space is more sacred than ever before in the age of Coronavirus, and Scotts Miracle-Gro wants to help you take your backyard to new heights. The company released their first ever Super Bowl ad ahead of the big game, and it doubles as a contest opportunity to help people achieve the backyard of their dreams.

The Martin Granger directed spot tapped some famous faces to show off the versatility of a good backyard. Martha Stewart grows tomatoes, Leslie David Baker hits the grill, Peloton Instructor Emma Lovewell crushes her core, and John Travolta takes to TikTok with his daughter Ella.

The spot has been featured in AdAge, Today, Huffpost, and more, and we’re looking forward to catching it between plays this Sunday.

As always, you can see more from Martin on his reel.