As an undisputedly difficult year challenged New York, some were quick to declare the city dead– and true New Yorkers were quick to shut that notion down with reminders of their resilience. It’s that unbreakable spirit that inspired Henry & Rel’s #NewYorkForever for the New York Knicks, an ode to the city and its rabid fan base.
The spot, which opened the Knicks season on December 23, features New Yorkers proclaiming love for and belief in their community in between shots of Knicks highlights. From dribbling down the street to playing music by the water, the directing duo captured scenes of a city that is very much alive.
Watch the spot above, and see more from Henry & Rel on their reel.