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Plastique

Fruit of the Loom

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Martin Granger partnered with CP+B on this full-scale high-fashion parody for Fruit of the Loom. The campaign included fashion ads, digital assets, a Web experience, social media accounts, and even men in Plastique parading around SoHo and Rodeo Drive.The ad launched during the 2015 March Madness basketball tournament on CBS as well as on digital channels.

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Client
Fruit of the Loom

Director
Martin Granger

Executive Producer
Karol Zeno

Producer
Heidi Soltesz

Agency
Crispin Porter + Bogusky

Director Of Photography
Eric Schmidt

Editorial House
Hutch Co. LA

Editor
Jim Hutchins