Martin Granger partnered with CP+B on this full-scale high-fashion parody for Fruit of the Loom. The campaign included fashion ads, digital assets, a Web experience, social media accounts, and even men in Plastique parading around SoHo and Rodeo Drive.The ad launched during the 2015 March Madness basketball tournament on CBS as well as on digital channels.
Plastique
Client
Fruit of the Loom
Director
Martin Granger
Executive Producer
Karol Zeno
Producer
Heidi Soltesz
Agency
Crispin Porter + Bogusky
Director Of Photography
Eric Schmidt
Editorial House
Hutch Co. LA
Editor
Jim Hutchins