Avocados from Mexico made a splash at the 2020 Super Bowl with a new spot directed by Frank Todaro and starring Molly Ringwald.

The spot draws on the love people have for Avocados with Ringwald working on the Avocados from Mexico Shopping Network, selling products from hoodies to helmets for your favorite food. In a behind the scenes video from AdAge, Frank commented on the role of humor in the spot, saying “I think humor is just the easiest way in to get to somebody. It basically lets down defenses and it’s a way to open the doors.”

Watch the spot above and go behind the scenes here. See more from Frank on his reel.