Tamir’s “Real Food Rescue” with Hellman’s and Ogilvy Canada has been awarded a Bronze Lion at Cannes Lion.

The campaign is part of Hellman’s mission to reduce food waste by teaming up with MLSE to repurpose leftover food from stadium events and donate 50,000 meals annually to those in need. With Tamir’s brilliant direction, the spot is an honest and inspiring look at the hunger and sustainability issues humans are facing and the practical solutions the partnership poses to improve them.

Congratulations to Tamir and everyone involved with this impactful project. Read all about it here and see more from Tamir on his reel.