Often, settling for OK comes with consequences, and Martin Granger’s latest series of spots for AT&T’s OK Campaign demonstrate why settling is just not worth the risk.

The campaign, voiced by Lena Waithe, is filled with scenarios where less than great is not an option. From the mediocre surgeon to “one of the tattoo artists in the city,” AT&T knows that sometimes you can’t skimp on quality– and you shouldn’t with your wireless service, either.

The spots have been acclaimed by a number of sources as they hit TV and social, with reviews rolling in from Shots, AdWeek, Commercial Society, Campaign, and LBB.

Watch “OK Surgeon” above and see more from the campaign here. Check out more from Martin Granger on his reel.