Cadillac is showcasing American entrepreneurs who are “fearlessly individual, unfazed by risk,” and “relentlessly optimistic,” as part of a program developed by Time Warner and Moxie and distributed through CNNMoney.com.

“Business Unusual” centers on a series of documentary-style Web videos, featuring blogger, comedian and invention enthusiast Chris Hardwick, who takes a road trip to find stories of entrepreneurs: those who have taken a risk and turned an idea into a successful business. The underlying idea is that these people embody Cadillac’s brand identity, and also the ideal Cadillac customer.