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Truth

Toyota

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Martin Granger directed a series of TV spots and this longform film for Toyota, for Saatchi & Saatchi in London.

Unusually for a car ad, the brand allows the viewer a ‘behind the scenes’ look at what really goes on during the production of a car spot as Regan Burns is wired up to a ‘lie detector test’ to hilarious effect.

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Client
Toyota

Director
Martin Granger

Agency
Saatchi & Saatchi

Director of Photography
Tim Maurice Jones

Editorial House
TenThree

Editor
Brendan Jenkins

Editorial House
Final Cut

Editor
David Webb, Tom Townend