In 2010, art dealer Forrest Fenn buried a cache worth millions somewhere in the Rocky Mountains.

Publishing a cryptic poem with clues to its location, the eccentric millionaire offered the Fenn Treasure up for grabs to anyone who could find it – and tens of thousands have heeded his call. Executive produced by Errol Morris, and with an original score by Calexico, The Lure tells the story of this legendary buried treasure, as revealed through a number of treasure hunters, each driven by something more than simple wealth.