MJ Delaney was thrust into the limelight at the age of 26, when she directed “Newport State of Mind”, a tongue-in-cheek send-up of Jay-Z’s “Empire State Of Mind”. The film quickly became a YouTube sensation and garnered widespread national press coverage as one of the biggest Internet hits of 2010.
Hot on the heels of this viral success, and as part of their Coming Up new-talent strand, C4 commissioned MJ to make her acclaimed short-film “Ben & Lump.”
Her first feature film, “Powder Room” starring Sheridan Smith, was picked up by Universal Studios at the 2013 Cannes Film Festival. Her second feature is currently in development.
MJ’s first foray into the commercial world, a series of films for Aldi, was a major hit – winning BTAA Craft & Campaign awards, and Best Campaign at the 2012 Campaign Big Awards. She has followed this with high-profile and acclaimed work for Nivea, Avon, Libresse and MacDonald’s.
In 2016, MJ achieved renewed viral success when she remade the Spice Girls’ iconic anthem to girl power –“Wannabe” – for Richard Curtis’ Project Everyone. Featuring artists from across the globe, the film asked girls from around the world to tell world leaders what they really really want. The award-winning film gained comprehensive global press coverage and amassed over 2 million views.