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Singing Mammogram

Susan G. Komen

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Moxie director Rick Lemoine teamed up with Deutsch LA and the world’s largest breast cancer awareness organization, Susan G. Komen for a campaign entitled ‘The Singing Mammogram’, in which a 1950’s-style Doo-Wop group sings about the importance of “protecting your pair.”

The Singing Mammogram aired online just in time for Breast Cancer Awareness month, and can be found at www.singingmammogram.org.

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Client
Komen LA

Director
Rick Lemoine

Executive Producer
Robert Fernandez

Producer
Shanah Blevins

Agency
Deutsch LA

Director of Photography
Kris Kachikis

Editorial House
Arcade Edit

Editor
Christjan Jordan