When NBC Sports acquired the rights to the Premier League, they launched a viral video, which introduced ‘Coach Ted Lasso’, an incompetent American football coach played by Jason Sudeikis, named as head coach of Tottenham Hotspur. Martin Granger partnered with New York based agency Brooklyn Brothers to create a hilarious satirical web video.

The four minute film was released in 2013 and received over 9 million hits on YouTube.