In honor of the the American Egg Board’s 40th Anniversary and on the heels of 2015’s successful campaign, Martin Granger teamed up with Grey New York once again to create this hilarious follow-up web film starring both Bacon Brothers. In addition to the video, which will run in 15- and 30-second spots on broadcast TV, the campaign includes egg-based recipes and factoids on IncredibleEgg.org as well as print ads, digital placements and content on Facebook, Twitter, Pinterest, and Instagram.